Germany Sees 85% Growth in Indian Tourists

Germany experiences a remarkable 85% growth in Indian visitors from January to August 2023. The surge signifies a robust recovery of 496% compared to the same period in 2021, showcasing Germany’s appeal for tourists from Indian cities. Although still 15% below the pre- pandemic levels of 2019, the increase of 85% from 2022 reflects the country’s enduring allure.

India Emerges as a Key Tourism Market

In the first six months of 2023, India contributed significantly with 541,579 overnight stays, marking a substantial rise from 339,503 in the first 6 months of 2022 and 90,843 during the same period in 2021. This establishes India as a crucial and potential Asian market for inbound tourism to Germany.

GNTB Initiatives Boost Positive Momentum

The German National Tourist Board (GNTB) plays a pivotal role in sustaining this positive momentum. They recently reintroduced the “Simply Feel Good” campaign, offering valuable tips on environmentally friendly travel. This aligns with conscientious travelers’ demands, highlighting Germany’s commitment to eco-friendly travel experiences.

Campaigns Creating Awareness in India

The “Embrace German Nature” campaign, operating in collaboration with influencers and through digital campaigns in the Indian market, has successfully raised awareness of Germany’s diverse natural wonders. From protected landscapes to cycling trails and rejuvenating spas, the campaign resonates well with Indian travelers seeking immersive wilderness experiences.

Director’s Insight

Romit Theophilus, the director of the German National Tourist Office in India, notes the positive impact of these initiatives on increasing Indian footfall in Germany. He emphasizes the successful synergy between Germany’s eco-friendly offerings and the discerning tastes of Indian travelers.

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